Graacc: Scratch off and win

GRAACC is a Brazilian NGO which cares for children and adolescents with cancer. In January 2009, the aim was to acquire regular monthly donors between the ages of 18 and 35.

Graacc: Scratch off and win

Ogilvy One

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: BrazilDate program started/ended: 2-3 January 2009

Product Description: GRAACC is a non-governmental organization that takes care of children and adolescents with cancer.

Advertiser/Client Name: GraaccMedia Channels: Insert

STRATEGY

Marketplace Challenge:

There are several non-governmental organizations that work to acquire funds to different social causes. In this scenario, GRAACC has to constantly create new ways of engaging the target, drawing their attention to the fact that 70% of the cases of cancer in children can be cured with...

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