Graacc: Scratch off and win
Ogilvy One
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: BrazilDate program started/ended: 2-3 January 2009
Product Description: GRAACC is a non-governmental organization that takes care of children and adolescents with cancer.
Advertiser/Client Name: GraaccMedia Channels: Insert
STRATEGY
Marketplace Challenge:
There are several non-governmental organizations that work to acquire funds to different social causes. In this scenario, GRAACC has to constantly create new ways of engaging the target, drawing their attention to the fact that 70% of the cases of cancer in children can be cured with...