DPD Dynamic Parcel Distribution: Lost

The German delivery company Dynamic Parcel Distribution (DPD) claims 99.6% reliability on delivery but felt that this statistic was not sufficiently known by senior members of logistics departments in large companies.

DPD Dynamic Parcel Distribution: Lost

Red Urban GmbH

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: GermanyDate program started/ended: Start April 2008

Product Description: DPD is the most reliable parcel service on the German market. 99,6 % (!) of all express mailings are delivered on time and in perfect condition. Unfortunately these highly relevant numbers are not sufficiently known in the target group of “decision markers in the logistics department of large companies”. The agency's

Advertiser/Client Name: DPD Dynamic Parcel Distribution GmbHMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

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