Mars Direct: The Candy Lab
imc2
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: United StatesDate program started/ended: 30 September – 1 December 2008
Product Description: MY M&M'S® Faces, a personalization innovation, allows consumers to put their favorite faces on M&M'S®. Exclusively online at mymms.com, consumers upload photos of loved ones and combine them with two to three custom messages on M&M'S® to create powerful, personalized, fun stories around special, memorable moments, like birthdays and weddings!
Advertiser/Client Name: Mars DirectMedia Channels: URL:Website: http://host-d.oddcast.com/php/application_UI/doorId=296/clientId=165/
STRATEGY
Marketplace Challenge:
Already...