CEPSA / Buenviajecepsa.com: Telmo & Luis
Shackleton
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: SpainDate program started/ended: 15 November – 31 December 2008
Product Description:Buenviajecepsa.com (haveagoodtripcepsa.com) is a web portal about road safety created by Cepsa. It has a differentiated and unique “safe routes” planner.
Advertiser/Client Name: CEPSA / Buenviajecepsa.comMedia Channels: DirectMailPrintDRTVWeb AdvertisingOtherWebsite: http://www.judgingishard.com/echo/telmo&luis
STRATEGY
Marketplace Challenge:
There are plenty of route planners in the market informing drivers about the route to follow to get to...