Paddy Power: No Balls

Paddypower.com is an Irish sports betting portal which had low usage in Spain as they have a less deeply rooted sports gambling culture.

Paddy Power: No Balls

Shackleton

ENTRY INFORMATION

Category: Publishing/EntertainmentCountry where program ran: SpainDate program started/ended: 9-20 June 2008

Product Description:Paddypower.com is an Irish sports betting portal on the Internet. The portal enables visitors to bet on all sorts of sports: football, baseball, horseracing, American football, basketball, cycling, hockey, cricket, boxing, tennis, water polo, rugby, track and field, and more.

Advertiser/Client Name: Paddy PowerMedia Channels: DirectMailPrintWebsite: http://www.judgingishard.com/echo/noballs

STRATEGY

Marketplace Challenge:

In European countries such as England and Ireland, betting is a typical activity among sports fans. Spain, however,...

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