Paddy Power: No Balls
Shackleton
ENTRY INFORMATION
Category: Publishing/EntertainmentCountry where program ran: SpainDate program started/ended: 9-20 June 2008
Product Description:Paddypower.com is an Irish sports betting portal on the Internet. The portal enables visitors to bet on all sorts of sports: football, baseball, horseracing, American football, basketball, cycling, hockey, cricket, boxing, tennis, water polo, rugby, track and field, and more.
Advertiser/Client Name: Paddy PowerMedia Channels: DirectMailPrintWebsite: http://www.judgingishard.com/echo/noballs
STRATEGY
Marketplace Challenge:
In European countries such as England and Ireland, betting is a typical activity among sports fans. Spain, however,...