NBC Universal: Valentine's Day?

NBC Universal’s niche TV Suspension & Action channel, Calle 13, set out to promote a special schedule for Valentine’s Day 2009.

NBC Universal: Valentine's Day?

Shackleton

ENTRY INFORMATION

Category: Publishing/EntertainmentCountry where program ran: SpainDate program started/ended: 12-14 February 2009

Product Description: Calle 13, Suspense & Action TV Channel, developed a special action aimed to media planners and journalists in order to inform them about the special TV schedule of Calle 13 for Valentine's Day.

Advertiser/Client Name: NBC UniversalMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

Calle 13 is one of the most important Spanish theme TV channel's both in audience and brand knowledge. The specialty of the channel is action, mystery and thrillers. Its...

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