Audi Australia: Audi Q5 - The 5EARCH

Audi Australia aimed to launch the Audi Q5 into the relatively immature compact luxury SUV market in early 2009.

Audi Australia: Audi Q5 – The 5EARCH

MassMedia Studios Pty Ltd

ENTRY INFORMATION

Category: AutomotiveCountry where program ran: AustraliaDate program started/ended: 9 February – 2 April 2009

Product Description: The Audi Q5 was the first compact SUV that Audi produced. Thanks to its road performance and dynamism, no other compact SUV combines a full range of benchmark technologies, ensuring a superior driving experience. Progressive in attitude, sporty on any terrain and sophisticated inside; Audi has refined the performance SUV

Advertiser/Client Name: Audi AustraliaMedia Channels:Website: http://audiq5.mmstesting.com

STRATEGY

Marketplace Challenge:

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