Qwest Communications: La Aventura
Aspen Marketing Services
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: USADate program started/ended: 8 – 30 April 2008
Product Description: Qwest Communications is a premier telecommunications company that serves 16 US states. The company provides best-in-class products and services: 99.99% network reliability home phone service, High Speed Internet with speeds from up to 1.5 to 20 Mbps, Digital TV through DIRECTV® and wireless service through Verizon Wireless.
Advertiser/Client Name: Qwest CommunicationsMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
Qwest was seeking to position itself as the single-source provider of...