Getty Images: Ultimate Pitch
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ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: worldwideDate program started/ended: April – June 2008
Product Description: Getty Images offers so much more than just imagery. For starters, it has a brilliant footage and music library. But no one knew this, until our campaign challenged creatives from around the world to answer a brief using this wealth of content.
Advertiser/Client Name: Getty ImagesMedia Channels: DRTV
STRATEGY
Marketplace Challenge:
Despite being the biggest Image Library in the world, Getty Images were faced with strong...