DSB S-train: DSB S-more

DSB S-train is the rail system operating in the Copenhagen area and its main competition is cars and buses.

DSB S-train: DSB S-more

Wunderman

ENTRY INFORMATION

Category: Travel & Hospitality/TransportationCountry where program ran: DenmarkDate program started/ended: October 2008 – still running

Product Description: DSB is the Danish national railway and DSB S-train is a railway system/trains running in the larger Copenhagen (capital) area. The specific product is the sale of tickets and trips with DBS S-train. Round 1,000,000 million people use the DSB S-train, many on a daily basis.

Advertiser/Client Name: DSB S-trainMedia Channels:Website: http://www.s-more.dk

STRATEGY

Marketplace Challenge:

A trip with DSB S-train can be bought in three different...

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