DSB S-train: DSB S-more
Wunderman
ENTRY INFORMATION
Category: Travel & Hospitality/TransportationCountry where program ran: DenmarkDate program started/ended: October 2008 – still running
Product Description: DSB is the Danish national railway and DSB S-train is a railway system/trains running in the larger Copenhagen (capital) area. The specific product is the sale of tickets and trips with DBS S-train. Round 1,000,000 million people use the DSB S-train, many on a daily basis.
Advertiser/Client Name: DSB S-trainMedia Channels:Website: http://www.s-more.dk
STRATEGY
Marketplace Challenge:
A trip with DSB S-train can be bought in three different...