Hewlett-Packard: HP Mobile Broadband Notebooks “Work In 3G”
McCannWorldgroup
ENTRY INFORMATION
Category: Information TechnologiesCountry where program ran: USADate program started/ended: 1 November 2008 – 28 February 2009
Product Description: HP's latest line of notebooks with the new Gobi built-in broadband modems and AT&T 3G service.
Advertiser/Client Name: Hewlett-Packard CompanyMedia Channels: DirectMail Print Other Website: http://www.mccannsf.com/hp2009echo
STRATEGY
Marketplace Challenge:
Today's mobile professionals are in constant need of staying connected in order to be productive at their jobs. They've learned to navigate their business day around Wi-Fi access –...