Comunique-se: Giants

The Comunique-se is the top award for journalism in Brazil but because the journalists are very busy, getting them to attend the televised awards ceremony is a problem.

Comunique-se: Giants

Salem

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: BrazilDate program started/ended: 4-29 August 2008

Product Description: The Comunique-se Award is the most highly prized award of Brazilian journalism.

Advertiser/Client Name: Comunique-seMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

The Comunique-se Award is the most highly prized award of Brazilian journalism. The award-winning ceremony is broadcast live with nationwide coverage throughout the country. The winners are chosen by the direct vote of over 80 thousand journalists through the Comunique-se site. Since these professionals are very busy, the major challenge...

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