Outreach International: The $4 Campaign

Outreach International helps the poor in Third World countries develop their own livelihoods so they don't have to depend on others for handouts.

Outreach International: The $4 Campaign

Rodgers Townsend

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: USADate program started/ended: October – December 2008

Product Description: Outreach International is a worldwide charity that helps villagers in the Third World learn to become self-sufficient, and not rely on handouts from government organizations or charities.

Advertiser/Client Name: Outreach InternationalMedia Channels:Website: www.4dollars.org

STRATEGY

Marketplace Challenge:

In the fall of last year, Outreach International was faced with declining donations as the economy was crashing. The timing couldn't have been worse for their traditional year-end givers. The challenge?...

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