AdoptaPlatoon: Toothbrushes for the Troops
Fund Raising Strategies, Inc.
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: USADate program started/ended: 18 July 2008
Product Description: AdoptaPlatoon is a charity that sends monthly care packages to members of the armed services deployed overseas.
Advertiser/Client Name: AdoptaPlatoonMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
This client faced a DOUBLE challenge. The national economy was reeling from gas prices that had doubled in a short time to more than $4.00 per gallon. Stock prices had begun to decline. Consumer discretionary spending was down amidst all the bad...