Revisiting Conjoint. How Danish pig producers found the future road to environmentally concerned Danish consumers
Lene Hansen GfK Danmark, Denmark and Marcus Schmidt Southern Denmark Business School, Denmark
PURPOSE OF THE SURVEY
Danske Slagterier (The Danish Bacon and Meat Council) had defined two main purposes of the present analysis:
- To obtain more knowledge about the demand for ecologically produced pork;
- To obtain detailed knowledge about ...