Shaw Communications: Shaw 6'HUN

Canadian recruitment agency, Shaw Communications, introduced a ‘Refer-A-Friend’ recruitment programme, whereby any Shaw employee received $600 if a friend or family member they recommended was hired.

Shaw Communications: Shaw 6'HUN

Proximity/BBDO Canada

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: CanadaDate program started/ended: October – December 2008

Product Description: The SHAW Refer-A-Friend Recruitment Program. Any SHAW employee gets $600 if a friend or family member they recommend gets hired.

Advertiser/Client Name: Shaw CommunicationsMedia Channels: InsertOther

STRATEGY

Marketplace Challenge:

Research showed that SHAW Communications had a great employee retention rate through their Refer-A-Friend Program. So SHAW wanted to remind their 10,000 employees about the Program.

SHAW wanted a campaign that created excitement and buzz throughout...

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