Telenor: e-Inspiration

During 2008, Telenor, Norway’s largest Telecom’s provider, set out to establish a one-to-one e-dialogue with its customers in order to increase sales, reduce cost and increase loyalty.

Telenor: e-Inspiration

EvokedSet & RAPP Norway

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: December 2007 – December 2008

Product Description: One-to-one e-dialogue with exisiting Telenor-customers (mobile, fixed and/or boradband) in order to increase sales, reduce cost and increase loyalty.

Advertiser/Client Name: TelenorMedia Channels: EmailWebsite: www.telenormagasinet.no (in Norwegin only)

STRATEGY

Marketplace Challenge:

Telenor is Norway's largest provider of fixed telephone-, mobile- and broadband-services to the consumer market. The Telenor-brand is based on 4 “pillars”:

  • make it easy

  • be respectful

  • keep promises

  • be inspiring.

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