General Motors: On the road again
SUN/MRM + McCann Erickson
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: Brazil, Venezuela, Argentina, Chile, Ecuador, ColumbiaDate program started/ended: 10 November – 12 December 2008 – Until Now
Product Description: An online social platform targeted at youngsters whose objective is to encourage them to share their car trips experiences.
Advertiser/Client Name: General MotorsMedia Channels: EmailMobileSearchDRTVWeb AdvertisingWeb DevelopmentWebsite: www.ontheroadagain.com.br
STRATEGY
Marketplace Challenge:
With the favorable economic scenario in Brazil, the car market, especially those models with a young appeal,...