Wyeth Pharmaceuticals: Premarin/Prempro Mpowered Woman RM Program

Premarin and Prempro are hormone therapy products for the treatment of menopausal symptoms. Marketed by Wyeth Pharmaceuticals, problems arose in 2002 when questions were raised about the safety of the drugs.

Wyeth Pharmaceuticals: Premarin/Prempro Mpowered Woman RM Program

Ogilvy Healthworld

ENTRY INFORMATION

Category: Pharmaceutical/HealthcareCountry where program ran: USADate program started/ended: June 2007 – September 2008

Product Description: Premarin and Prempro are hormone therapies (HT) for the treatment of moderate to severe menopausal symptoms such as hot flashes and night sweats. They have been the market leaders for about 60 years. Premarin patients/prospects are hysterectomized, while Prempro patients/prospects are not.

Advertiser/Client Name: Wyeth Pharmaceuticals, Inc.Media Channels: DirectMailEmail

STRATEGY

Marketplace Challenge:

Premarin and Prempro are the market leaders in the declining market for...

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