Wyeth Pharmaceuticals: Premarin/Prempro Mpowered Woman RM Program
Ogilvy Healthworld
ENTRY INFORMATION
Category: Pharmaceutical/HealthcareCountry where program ran: USADate program started/ended: June 2007 – September 2008
Product Description: Premarin and Prempro are hormone therapies (HT) for the treatment of moderate to severe menopausal symptoms such as hot flashes and night sweats. They have been the market leaders for about 60 years. Premarin patients/prospects are hysterectomized, while Prempro patients/prospects are not.
Advertiser/Client Name: Wyeth Pharmaceuticals, Inc.Media Channels: DirectMailEmail
STRATEGY
Marketplace Challenge:
Premarin and Prempro are the market leaders in the declining market for...