Subway New Zealand: Subway Subcard Loyalty Programme
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ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: New ZealandDate program started/ended: 1 October 2007 – 31 March 2009
Product Description: Subway NZ's Subcard is a dual function gift and rewards card, which integrates a real time transaction database with existing point of sale systems across 200+ stores, with secondary integration with an email engine and reporting tools to support an evolving customer contact strategy focused on growing sales.
Advertiser/Client Name: Subway New ZealandMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
The New Zealand QSR...