Exceda: Operation Christmas
e|ou Marketing de Relacionamento
ENTRY INFORMATION
Category: Information TechnologiesCountry where program ran: BrazilDate program started/ended: 4 August – 22 September 2008
Product Description: Akamai solutions helps the growth of clients’ online businesses, without the need to invest in IT infrastructure. Akamai's managed services gives them instant global reach and consistent performance worldwide. It accelerates their Web-based applications and dynamically-generated content while providing fast and flawless media and software delivery.
Advertiser/Client Name: ExcedaMedia Channels: DirectMailDRTVWebsite: http://www.akamai.com.br/operacaonatal/
STRATEGY
Marketplace Challenge:
Akamai Company has a tool that is...