TANDBERG: Disruption Campaign
Goodman Marketing Partners
ENTRY INFORMATION
Category: Information TechnologiesCountry where program ran: USADate program started/ended: September 2008
Product Description: TANDBERG is the leading provider of telepresence, high-definition video conferencing and mobile video products and services. They design, develop and market systems and software for video, voice and data communication.
Advertiser/Client Name: TANDBERG, Inc.Media Channels: DirectMailWeb AdvertisingWebsite: www.tandberg.com/beammeup, www.tandberg.com/closer, www.tandberg.com/journal, www.tandberg.com/socks
STRATEGY
Marketplace Challenge:
TANDBERG, which provides high-definition video conferencing solutions for corporations of all sizes, needed to get the attention...