Mars France: M&M's Street
PROXIMITY BBDO PARIS
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: FranceDate program started/ended: October 2008
Product Description: M&M's is probably the most famous candy in the world and one of the brands with the highest potential for fun in the Snackfoods division of the Mars Group.
Advertiser/Client Name: M&M'S / MARS CHOCOLAT FRANCEMedia Channels:Website: http://www.m-ms.fr
STRATEGY
Marketplace Challenge:
M&M's is probably the most famous candy in the world and one of the brands with the highest potential for fun in the Snackfoods division...