Mars France: M&M's Street

Although Mars brand, M&Ms, is already one of the most famous confectionery brands, the various European websites presented a disparate and confusing image of the product.

Mars France: M&M's Street

PROXIMITY BBDO PARIS

ENTRY INFORMATION

Category: Product Manufacturing and DistributionCountry where program ran: FranceDate program started/ended: October 2008

Product Description: M&M's is probably the most famous candy in the world and one of the brands with the highest potential for fun in the Snackfoods division of the Mars Group.

Advertiser/Client Name: M&M'S / MARS CHOCOLAT FRANCEMedia Channels:Website: http://www.m-ms.fr

STRATEGY

Marketplace Challenge:

M&M's is probably the most famous candy in the world and one of the brands with the highest potential for fun in the Snackfoods division...

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