PUMA AG Rudolf Dassler Sport: Together Everywhere
TouchWorks GmbH
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: Europe (13 countries)Date program started/ended: 1-29 June 2008
Product Description: Design, development and marketing of a wide range of sporting and lifestyle goods – such as shoes, clothing and accessories.
Advertiser/Client Name: PUMA AG Rudolf Dassler Sport
STRATEGY
Marketplace Challenge:
PUMA's goal is to be “the most sought after sport and lifestyle-company”. The position of PUMA as one of the few real multi-category brands was to be strengthened utilizing the multiple opportunities offered by...