Coupons, Inc: Goodbye, Grandma
Farstar Inc.
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: 20 February – 31 May 2008
Product Description: Coupons Inc.'s core couponing, customer acquisition, and e-mail marketing services provide clients with creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption.
Advertiser/Client Name: Coupons, Inc.Media Channels: DirectMailWebsite: http://www.pastherprime.com/KevinLofgren
STRATEGY
Marketplace Challenge:
Coupons Inc.'s challenge was to gain access to executive decision makers at target companies in order to identify appropriate contacts and win new...