CliniClowns: The CliniClowns Click

Navistar is one of the world’s leading truck manufacturers based in the US. In January 2008, it decided to tackle a hitherto neglected market of small to medium fleet owners with 1 to 50 vehicles.

CliniClowns: The CliniClowns Click

Downtown Actiemarketing

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: The NetherlandsDate program started/ended: 11 March 2008

Product Description: CliniClowns is a non-profit organisation who's goal it is to give sick and/or disabled children distraction and fun. In lots of ways: f.i. by a CliniClown visit; by a Play-Trunk in hospitals; through the childrens website Neuzenroode.nl (Nose-red). But also by a TheatreTour. CliniClowns has to rely on membershipfees and donations to realize all these activities.

Advertiser/Client Name: CliniClownsMedia Channels: DirectMailInsertPrintDRTVOther

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