NORDMA - the Norwegian Direct Marketing Association: Of absolutely no interest to most people

The Norwegian Direct Marketing Association’s annual 1 day conference and awards ceremony, Max Marketing Mix, was declining in popularity by 2007.

NORDMA – the Norwegian Direct Marketing Association: Of absolutely no interest to most people

RAPP Norway

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: NorwayDate program started/ended: August – 5 November 2008

Product Description: Max Marketing Mix (MMM) is a 1 day-direct marketing-conferance and -awards show hosted by NORDMA (the Norwegian Direct Marketing Association) aimed at professionals working with direct marketing.

Advertiser/Client Name: NORDMA – the Norwegian Direct Marketing AssociationMedia Channels:Website: http://85.112.133.233/echo/

STRATEGY

Marketplace Challenge:

A couple of years ago, MMM was the ultimate event in the year...

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