Peugeot Norway: Peugeot 308 SW launch

In August/September 2008, Peugeot Norway launched a new model, the 308 SW with the aim of it being in the top 20 best-selling cars, immediately.

Peugeot Norway: Peugeot 308 SW launch

Rapp

ENTRY INFORMATION

Category: AutomotiveCountry where program ran: NorwayDate program started/ended: August – September 2008

Product Description: Peugeot 308 SW – a new model from Peugeot.

Advertiser/Client Name: Peugeot NorwayMedia Channels: DirectMailEmailMobilePrintWeb AdvertisingOther

STRATEGY

Marketplace Challenge:

Due to the financial crises and a declining market for cars, it was decided to create a separate introduction campaign for Norway in order to sell cars from day one of the launch. The goal was to reach the topp-20 list of Norways best...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands