Peugeot Norway: Peugeot 308 SW launch
Rapp
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: NorwayDate program started/ended: August – September 2008
Product Description: Peugeot 308 SW – a new model from Peugeot.
Advertiser/Client Name: Peugeot NorwayMedia Channels: DirectMailEmailMobilePrintWeb AdvertisingOther
STRATEGY
Marketplace Challenge:
Due to the financial crises and a declining market for cars, it was decided to create a separate introduction campaign for Norway in order to sell cars from day one of the launch. The goal was to reach the topp-20 list of Norways best...