Kmart: Spring Style Showoff
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ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: USADate program started/ended: February – June 2008
Product Description: This campaign promoted women's apparel designed exclusively for Kmart department stores.
Advertiser/Client Name: KmartMedia Channels: InsertPrintDRTVWebsite: http://creativeawardentries.com/kmart/ss
STRATEGY
Marketplace Challenge:
Kmart is a value-priced retailer in an extremely competitive field dominated by Wal-mart and Target (and their escalating marketing efforts). In it's “challenger” position, Kmart tries hard to offer distinctive products and services that will convince consumers to think of the store as a shopping...