Proximity Data: Error In The Database

Proximity Portugal is the relational marketing agency of the BBDO group and Proximity Data is their database marketing business unit.

Proximity Data: Error In The Database

Proximity Portugal

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: PortugalDate program started/ended: September 2008

Product Description: Proximity Portugal is the relational marketing agency of the BBDO Group. Proximity Data is Proximity Portugal's database marketing business unit.

Advertiser/Client Name: Proximity DataMedia Channels: DirectMailWebsite: http://www.mercedes-benz.pt/albumdefamilia

STRATEGY

Marketplace Challenge:

Proximity Data was born on the same day as Proximity Portugal. It has nine years of existence in the Portuguese market and over this period has built up expertise and a reputation that has...

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