Proximity Data: Error In The Database
Proximity Portugal
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: PortugalDate program started/ended: September 2008
Product Description: Proximity Portugal is the relational marketing agency of the BBDO Group. Proximity Data is Proximity Portugal's database marketing business unit.
Advertiser/Client Name: Proximity DataMedia Channels: DirectMailWebsite: http://www.mercedes-benz.pt/albumdefamilia
STRATEGY
Marketplace Challenge:
Proximity Data was born on the same day as Proximity Portugal. It has nine years of existence in the Portuguese market and over this period has built up expertise and a reputation that has...