Manulife Bank: What's your Manulife One number?

Manulife, the Canadian bank, wanted to promote its all-in-one account to raise brand awareness alongside and drive sales leads to financial advisers and to its website.

Manulife Bank: What's your Manulife One number?

Ogilvy

ENTRY INFORMATION

Category: Financial Products and ServicesCountry where program ran: CanadaDate program started/ended: 21 April – December 2008

Product Description: Manulife One is a revolutionary bank account that combines your mortgage, savings, checking, loans, and credit card debt into one, easy to manage account saving homeowners thousands in interest- yet few people knew about an all-in -one account or Manulife One.

Advertiser/Client Name: Manulife BankMedia Channels:Website: manulifeone.ca

STRATEGY

Marketplace Challenge:

Consumers are generally satisfied with their current banking/mortgage situation and it takes...

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