Setanta Sports: Euro is coming
BMF Advertising
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: AustraliaDate program started/ended: 1 May – 30 June 2008
Product Description: Setanta Sports is an international sports broadcaster that has recently become available on Australia Pay TV.
Advertiser/Client Name: Setanta Sports
STRATEGY
Marketplace Challenge:
This year, Setanta secured exclusive rights to Euro 2008 – the biggest international football tournament after the World Cup. With so many ex-pat Europeans living in Australia, Setanta knew this would be an ideal opportunity to boost subscriptions. To do that, we had to let...