Commonwealth Bank: Cake
BMF
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: AustraliaDate program started/ended: April 2008
Product Description: The Business Online Saver account is a high-interest online bank account available to businesses.
Advertiser/Client Name: Commonwealth BankMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
To get a higher interest rate on their funds, many Commonwealth Bank (CBA) business customers were parking their company's cash reserves in high-interest accounts with other financial institutions.
Target audience: Business-to-Business
Financial Directors of medium-sized businesses and SME owners who already have a Premium Business Cheque...