Information technology brings us back to the basics

Dirk Huisman

Information technology (IT) is one of the major areas of technological innovations. The consequences of information technology for society, marketing and market research are enormous and will lead to revolutionary changes in our lives and professions.

Information technology brings us back to the basics

Dirk Huisman, SKIM Group, The Netherlands

INTRODUCTION

Revolutionary changes in society have always been initiated by technology driven innovations. These innovations brought individuals more time and enabled them to cross longer distances in less time. Simultaneously those innovations led to a continuous increase in needs.

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