On-line research. What can and will be done?

David Walker

This paper gives an overview of the key on-line research techniques that are currently available and how they may be applied in mainstream market research.

On-line research. What can and will be done?

David Walker Research International Specialist Units, United Kingdom

INTRODUCTION

The tremendous hype and publicity surrounding the Internet would suggest that no organisation can ignore its potential. For many this is not true; the Internet may be no more than a marketing or promotional tool. Organisations that will truly benefit will be those that can operate or distribute their services over the new medium. Market research certainly falls into this category, with the Internet representing an exciting new method of collecting and distributing information. In this paper I will examine how the...

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