Turn shoppers into buyers

As ad media channels fragment, retail point-of-sale is arguably the universal meeting point in which the crucial act of relating with the brand, switching from interest into involvement and, ultimately, buying takes place.

Turn shoppers into buyers

Luca Catzola Carrefour, Italy

Carrefour has recognised the need to give shoppers a unified experience of the retail brand that conveys not just quality and value, but also enjoyment

The way people shop is changing as rapidly as the marketing and selling of products is evolving. The best shopping experience comes from the mutual influence between consumers' requests and retailers' proposals.

With advertising media channels becoming ever more fragmented, retail point-of-sale is arguably the universal meeting point – the place in which the crucial act of relating with the brand, switching from interest into involvement...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands