The world to China; China to the world - brand lessons from the WFA Global Advertiser Conference 2011
David Tiltman Warc
In April 2011 the World Federation of Advertisers brought its Global Advertiser Week to China for the first time. Held in Beijing, the event provided an opportunity to hear from both international brands operating in the market, and some of the Chinese brands with which they compete.
The two-day conference kicked off with a closed-door session from MediaCom, designed to present delegates with an overview of the key trends within the Chinese advertising market.
One of the...