AT&T, AOL and the Jonas Brothers: Cambio and the blurring line between content and advertising
Geoffrey Precourt Warc
To understand AT&T's new AOL Cambio entertainment platform on AOL, you have to begin with a biological imperative. The presence and popularity of the Jonas Brothers suggests that there has to be a Jonas Father - someone less visible, perhaps, but an integral part of the brand-creation process.
At the 2011 Interactive Advertising Bureau (IAB) Digital Video Marketplace meeting in New York, Kevin Jonas Sr. - sire of pop band members Kevin, Joe and Nick and co-founder/partner of the Jonas Group...