Globalpark Mobile Research Conference
Manfred Mareck
Eagletxt: researching 2.1bn emerging market consumers
Globalpark's Mobile Research Conference opened with a presentation from Nathan Eagle, the co-founder and CEO of txteagle, a Boston-based research company that focuses exclusively on poorer consumers, via its massive database of some 2.1bn people emerging markets. Unlike the rapid take-up of smart phones in developed markets, this group does not have iPhone or Android technology and make do with plain, old-fashioned GSM phones.
The company discovered a simple way to attract mobile phone users: in return for opting in to answering surveys or accepting marketing messages,...