EU Privacy Directive Update

Ahead of the implementation of the EU Privacy Directive in May 2011, this article considers the implications.

EU Privacy Directive Update

Hannah Evershed

Background

In May 2011 an EU Privacy Directive will be interpreted and enacted via local country legislation. The Directive's main ambition is to protect and inform consumers of their digital rights and how their data is being used to target them with advertising across digital devices. Similar developments are happening in the USA where the government is weighing various online data protection regulations. Mindshare and GroupM are taking a proactive approach to support our clients with best-practice self-regulation guidelines in all digital advertising, which has already launched in some IAB markets and will...

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