The World in 2020: The Business Challenges of the Future

This piece explores macro trends and drivers affecting the short and long-term behavior of the marketplace.

The World in 2020: The Business Challenges of the Future

As societies, we are having fresh conversations about the relationships between business, governments, societies and individuals which are still in their early stages.

INTRODUCTION

The world in 2020 will be very different from that of 2011, and certainly from 2000. During the long globalizing boom since the 1980s, we became accustomed to navigating by a set of familiar assumptions: that increasing globalization was inevitable; that technology would reduce costs and increase access to consumers; that capital was cheap; and that oil was inexpensive and would remain readily available for at...

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