IBM: Number Game
OgilvyOne Worldwide
ENTRY INFORMATION
Category: Information TechnologiesCountry where program ran: IndiaDate program started/ended: 1st December 2009
Product Description: IBM Global Business Services includes management consulting, systems integration, and application management services for mid-sized businesses.
Advertiser/Client Name: IBM India Pvt. ltd. Media Channels: DirectMail
STRATEGY
Marketplace Challenge:
Midmarket CEOs across India were striving to capitalize on the opportunities arising from the country's growing prosperity. The middle class was growing and becoming increasingly affluent. This was stimulating demand for new products and services, and thereby creating new growth opportunities for...