IBM: Number Game

Commencing December 2009, IBM India targeted midmarket companies with a turnover above $10 million and number of employees between 100 and 999.

IBM: Number Game

OgilvyOne Worldwide

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: IndiaDate program started/ended: 1st December 2009

Product Description: IBM Global Business Services includes management consulting, systems integration, and application management services for mid-sized businesses.

Advertiser/Client Name: IBM India Pvt. ltd. Media Channels: DirectMail

STRATEGY

Marketplace Challenge:

Midmarket CEOs across India were striving to capitalize on the opportunities arising from the country's growing prosperity. The middle class was growing and becoming increasingly affluent. This was stimulating demand for new products and services, and thereby creating new growth opportunities for...

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