The Glenmorangie Company: Ardbeg Corryvreckan the sea-quel - Tale with a twist
Story UK
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: UK/WorldwideDate program started/ended: 1st July 2009
Product Description: Ardbeg Corryvreckan - Single Malt Scotch Whisky. This was general release of whisky to on and off-trades, after a limited edition version was released a year previously to the Ardbeg Committee, our CRM programme.
Advertiser/Client Name: The Glenmorangie CompanyMedia Channels: OtherWebsite: www.ardbeg.com/twist
STRATEGY
Marketplace Challenge:
The Ardbeg Malt Whisky Distillery is based on the small Scottish island of Islay....