McDonalds Canada: Big Mac Fanatic

In December 2009, McDonalds Canada decided to push their premium product, the Big Mac. Healthy eating trends and severe competition had led to a fall in sales.

McDonalds Canada: Big Mac Fanatic

The Marketing Store

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: CanadaDate program started/ended: 1st-31st December 2009

Product Description: The primary product for this marketing campaign was the McDonald's Big Mac. McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. The Big Mac is one of McDonald's signature offerings.

Advertiser/Client Name: Mcdonalds Canada

STRATEGY

Marketplace Challenge:

The McDonald's Big Mac has long been a steadfast component of the McDonald's product offering and an...

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