McDonalds Canada: Big Mac Fanatic
The Marketing Store
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: CanadaDate program started/ended: 1st-31st December 2009
Product Description: The primary product for this marketing campaign was the McDonald's Big Mac. McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. The Big Mac is one of McDonald's signature offerings.
Advertiser/Client Name: Mcdonalds Canada
STRATEGY
Marketplace Challenge:
The McDonald's Big Mac has long been a steadfast component of the McDonald's product offering and an...