Motorola Mexico: The Master of the Social Networks
Ogilvy Mexico
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: MexicoDate program started/ended: 8th December 2009 to 14th January 2010
Product Description: Motorola DEXT is the first mobile phone in México with Android technology, which basically lets you gather all of your social networks and messaging platforms in one screen, displaying all of your friends & contacts status & messages in real time.
Advertiser/Client Name: Motorola MexicoMedia Channels: Website: http://200.52.76.195/motorola/en/index.html
STRATEGY
Marketplace Challenge:
The mobile market in Mexico is very competitive, with brands...