General Motors: GM College Discount Program
CE
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: USADate program started/ended: 1st January - 31st March 2010
Product Description: The GM College Discount is a special, discounted new vehicle purchase program from GM. It offers eligible college students, recent graduates or graduate students the opportunity to purchase new Chevy, Buick, GMC and Cadillac vehicles at the Preferred Price, which is a special discounted price that is less than MSRP.
Advertiser/Client Name: General Motors
STRATEGY
Marketplace Challenge:
Long-term success for GM is in part dependent on attracting young...