Cablevisión S.A: Broken letter
di Paola WPP
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: ArgentinaDate program started/ended: 1st February - 1st June 2009
Product Description: CableVisión and FiberTel belong to the same holding company and share the same geographic coverage. The first one provides cable TV services to more than 3 million clients and the second, broadband connections to 1 million households based on cable-modem technology. Both are the leaders in the Argentinean market in their specific products.
Advertiser/Client Name: Cablevisión S.AMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
CableVisión...