Cablevisión S.A: Broken letter

Argentinian cable and broadband provider Cablevisión S.A had lost 60,000 customers through previous poor service.

Cablevisión S.A: Broken letter

di Paola WPP

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: ArgentinaDate program started/ended: 1st February - 1st June 2009

Product Description: CableVisión and FiberTel belong to the same holding company and share the same geographic coverage. The first one provides cable TV services to more than 3 million clients and the second, broadband connections to 1 million households based on cable-modem technology. Both are the leaders in the Argentinean market in their specific products.

Advertiser/Client Name: Cablevisión S.AMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

CableVisión...

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