ING Direct: We don't just open nuts
OgilvyOne Spain
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: SpainDate program started/ended: 24th September - 25th October 2009
Product Description: Bank
Advertiser/Client Name: ING DIRECT SPAIN Website: Media Channels:www.ogilvyone.es
STRATEGY
Marketplace Challenge:
ING DIRECT was going to open branches. To announce this news, we decided to create a stunt which would have the greatest possible impact in the media and with the general public. So we came up with the idea: let's start the rumour that Fernando Alonso (who ING...