SEAS-NVE: The Meter Hunt

SEAS-NVE is Denmark's largest customer-owned energy company with more than 400,000 customers. Following the climate summit in Copenhagen they wanted to make electricity consumers more aware of their energy usage and to encourage them to conserve it where possible.

SEAS-NVE: The Meter Hunt

Magnetix

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: DenmarkDate program started/ended: Launched March 2009

Product Description: Electricity.

Advertiser/Client Name: SEAS-NVE Website: Media Channels:http://www.maalerjagten.dk

STRATEGY

Marketplace Challenge:

SEAS-NVE is Denmark's largest customer-owned energy company with more than 400,000 customers. Competition among energy companies has intensified over the past few years, so although SEAS-NVE's customers are generally very happy, retention and acquisition is more important than ever. It is also very important for SEAS-NVE to consolidate and develop its position as one of the most innovative energy companies...

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