SEAS-NVE: The Meter Hunt
Magnetix
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: DenmarkDate program started/ended: Launched March 2009
Product Description: Electricity.
Advertiser/Client Name: SEAS-NVE Website: Media Channels:http://www.maalerjagten.dk
STRATEGY
Marketplace Challenge:
SEAS-NVE is Denmark's largest customer-owned energy company with more than 400,000 customers. Competition among energy companies has intensified over the past few years, so although SEAS-NVE's customers are generally very happy, retention and acquisition is more important than ever. It is also very important for SEAS-NVE to consolidate and develop its position as one of the most innovative energy companies...